- Responsive Website
- Landing Pages
- Paid Social
Responsive Website and Landing Page Design
In effort to increase organic B2B leads, we completely re-designed Hometown Quotes’ website placing a lead form on every page and adding a live chat feature; tying it into the sales funnel. We also made Hometown Quotes’ site more mobile friendly; capturing 8% of the users that accessed the site via mobile devices. After the new site launch, leads increased nearly 90%.
For paid search, we created a fully dynamic landing page using Ion Interactive capable of passing keywords directly into the page. Using custom parameters in the query string, we were able to control different incentives, headlines, testimonials, and other content. We redirected traffic based on device to two distinctly different page experience to isolate and optimize the page more effectively. Tying the form into Infusionsoft, we were able to direct inquiries to 5 different sales people based on regions, and able to display each individual’s calendar on the back end. From inception, Hometown Quotes saw a lift on conversions from 7% conversion rates to 12%.
In addition to revamping Hometown Quotes’ digital assets, we also created an educational center for insurance agents to improve their lead buying practices. We appropriately called it, Hometown University. Hometown Quotes’ and all of it’s intellectual properties are now run in-house.
In the hyper-competitive and mature insurance lead generation industry within paid search, “game changing” volume and efficiency gains just don’t happen. That is, of course, unless your a partner of SEMoptimize.
SEMoptimize fundamentally altered and improved the DNA of the paid search efforts for Hometown Quotes. Maximizing the opportunity to convert every search impression and dramatically improving quality of experience. The results speak for themselves.
Paid Social Advertising
Point A Solutions utilized the data gathered from Hometown Quotes’ various marketing channels to create custom re-targeting campaigns within Facebook. Creating custom audiences within the data set, we delivered messages on point and on target with their audience; increasing brand recognition and awareness and driving leads back to the landing page.
Paid social was completely non-utilized before Point A Solutions to over – giving Hometown Quotes an entirely new sustainable lead source.