E
q
u
i
p
m
e
n
t
B
l
a
d
e
s

B
r
a
n
d
i
n
g
P
r
i
n
t
M
e
d
i
a

T
h
e
A
s
k
.

The founders of Chicken Meets Rice, Jonathan Sujarit and Shone Tran, came to Point A Solutions with a need to create a compelling brand, along with
advertising materials, that would put a very unique spin on a very authentic Singaporean dish, Hainanese Chicken Rice.

O
u
r
S
o
l
u
t
i
o
n
s
.

Point A Solutions created a very thorough brand identity package including logo, colors, fonts, and icons. We created a ordering-forward website with the ability to order online for takeout and integrated with several popular delivery apps. Point A created takeaway menus, signage, display menus for each location, cups, bags, uniforms, and many other materials.

Later, as the company grew from it's flagship restaurant into 4 other locations, we rebranded and added a loyalty rewards campaign.

T
h
e
R
e
s
u
l
t
.

Chicken Meets Rice has grown from a single restaurant into a franchise. Point A Solutions continues to support the founders as they grow; both in creating new
online and print materials and consulting marketing strategies.

Logo Design

Point A Solutions performed a deep dive into the competitive market, creating a SWOT analysis, customer profiles, brand position,
and brand narrative in addition to visual identity for Equipment Blades.

P
r
i
n
t
M
e
d
i
a

Point
A
Solutions
created
a
half-page
ad
for
various
magazine
publications
related
to
the
industry.