BE
HEARD.
STAY
REMEMBERED.
Denver's #1 Trusted Branding Agency
Whether you’re an established brand looking for an identity re-haul, or you’re a brand new company eager to get noticed, Point A Solutions has the ability and experience to get you there. We are as emphatic and passionate about your company as you are, and it shows in our work.
- Our clients & logo farm
Our Branding Process
The Point A Solutions branding process is divided into two distinct phases: Research & Diagnosis and Recommendation & Design. We employ a measured, methodical (and super concentrated) approach that combines research and creativity to help clients define their brand, energize their employees and place themselves on the path to engage audiences. We’ve found this approach to be the most effective and efficient way to fully define brands –laying the groundwork to capture attention and market share.
Phase
One
Research & Diagnostics
We present our findings in a document that can be used for further brand development.
Stakeholder Interviews
To understand your business, we interview your key stakeholders whose insights shape our recommendations. These interviews frequently uncover new and surprising insights and achieve internal alignment.
Competitive Positioning
We’ll survey, research, analyze and summarize any positioning, marketing efforts, language and creative in the context of industry trends and competing organizations.
Customer Persona
We’ll identify and create a likely customer persona that we use to justify any design decisions in creating the logo.
SWOT Analysis
We’ll identify perceived strengths, weaknesses, opportunities, & threats to your endeavor
Phase
Two
Recommendation & Design
We will present our findings in a document that can be used for further brand development.
Brand Narrative
The brand narrative we create will tell an aspirational story about the core values of your brand. The goal is to focus not so much on what you do, but why you do it. What drives you? What inspires you every day? This language will serve as inspiration for everything you do and everything you say about your organization.
Reassurance Statements
These short, clear sentences will serve as an “elevator pitch,” defining as concisely as possible what your brand is all about: what you do and who you do it for.
Supporting Points
Supporting points are three to five key words that will form the foundation of the organization and, consequently, the brand.
Visual Identity
Building on the brand narrative, elevator pitch and supporting points, we'll develop core visual brand elements, including your logo, color palette, typography and any relevant elements. These elements will visually reinforce your brand promise. After you have approved the approach, we’ll build out comprehensive guidelines you can use to move your brand forward.
Case Studies
- All
- Branding
- Photography
- Print Media
- Web Design
