The Ask.
The founders of Chicken Meets Rice, Jonathan Sujarit and Shone Tran, came to Point A Solutions with a need to create a compelling brand, along with advertising materials, that would put a very unique spin on a very authentic Singaporean dish, Hainanese Chicken Rice.
Our Solutions.
Point A Solutions created a very thorough brand identity package including logo, colors, fonts, and icons. We created a ordering-forward website with the ability to order online for takeout and integrated with several popular delivery apps. Point A created takeaway menus, signage, display menus for each location, cups, bags, uniforms, and many other materials.
Later, as the company grew from it's flagship restaurant into 4 other locations, we rebranded and added a loyalty rewards campaign.
The Result.
Chicken Meets Rice has grown from a single restaurant into a franchise. Point A Solutions continues to support the founders as they grow; both in creating new online and print materials and consulting marketing strategies.
Logo Design
- Logo Exploration
- Final Logo
Point A Solutions performed a deep dive into the competitive market, creating a SWOT analysis, customer profiles, brand position, and brand narrative in addition to visual identity for Equipment Blades.
