The Ask.
Point A Solutions partnered up woth Flora Health, an international suppliment company's internal marketing team to improve their site's navigation, increase average order value, reduce churn, and add features that affect the consumer buying decision.
Our Solutions.
We implemented a theme that allowed Flora Health to add features that improved average order value. We simplified their international stores into two shops and created a B2B experience for their large brick-and-morter representatives. We migrated from Recharge subscriptions to Yotpo which allowed us to combine Subscriptions, Product Reviews, and a Customer Rewards program. We also implemented Algolia, an AI based search platform to improve search results. For a complete list of features implemented, see here.
The Result.
Our implementations dramatically reduced internal process and improved customer service. We increased the average order value by 30% and increased YoY revenue by an average of 32% over 4 years while significantly increasing their marketshare in Canada. We also reduced the churn rate of customers roughly 12% YoY.
Consumer Website Redesign
Home Page
- Consuner site before Point A Solutions
- Consumer site After Point A Solutions
Before Point A Solutions, Flora was operating four different Shopify stores due to product laws around suppliments in US and Canada and internal processes stifling productivity and effeciency. We were able to reduce the number of shops to US and Canada while creating a new experience for B2B orders (brick and mortar stores).
Product Page
- Before Point A Solutions
- After Point A Solutions
We significantly improved Flora's product page adding product reviews and questions, a subscription option, a payment option, a customized sales process that includes custom badges and informational widget above the description, a "Frequently Bought Together" widget that dynamically loads choices based on consumer behavior, custom accordion content based on the product, product nutrition labels, and a multiple video section that can load up to 4 videos with optimimal layout options based on number of videos.
Blog Article
- Consuner site before Point A Solutions
- Consumer site After Point A Solutions
A significant amount of traffic enters Flora's sites through emails and social post promoting a new health article or recipe. It was important that we provided product related to that article for immediate purchase. Point A Solutions implemented a custom widget to insert products in the sidebar of the article resulting an a major lift in sales.
Point A Solutions implemented several sales-lifting features including:
- AI Powered Search
- Ajax Mini Cart With Add-on Suggestions
- Free Shipping Progress Bar
- Product Compare Chart
- Quick View Shopping With Subscription Widget
- Customer Rewards Program
- Customer Service Widget
- And More...
