The Ask.
The owner of the original Apartment Guide publication asked us to create their next multi-million dollar venture for Napa and Sonoma Valley; a publication that every wine tourist would use to enhance their experience.
Our Solutions.
Point A Solutions created multiple templates for wineries to advertise their vineyards. They had the choice to buy a full spread, full page, half page, or quarter page placements, as well, as interstitial pages to further advertise.
The publication included maps, amenities-at-a-glance, and several ways to lookup the experience visitors desired.
The Result.
The publication gained traction from very prominent wineries early on, but funding ran out and the publication never hit the shelves.
Logo Design
- Logo Exploration
- Final Logo
Our branding process explored the positioning of the brand according to the owner's vision, target audience, and competition in the marketplace. We formulated the brand narrative and visual identity that the owners were very proud of - twice.
Publication
The publication included 4 regions including Napa Valley, Sonoma Valley, Russian River Valley, and Santa Rosa.
